![]() Which content they’re interacting with while on your site.The amount of time they spend on your site.It helps you analyze the data and understand: High web traffic does not always translate to more conversions or increased sales, which is why website traffic analysis is crucial. ![]() Website traffic analysis is the process of collecting, analyzing, and reporting the data to assess the relationship between these visitors and your website components, such as web pages, photos, and videos.Īt face value, the higher the traffic, the better it is for a website. Website traffic refers to the volume of users (and their information) that visit your website. But what exactly is web traffic, and how do you track it? Why is website traffic tracking crucial? And finally, what tools can you use for this? Let’s find out. The right data provides valuable insights to help you identify your audience, understand their needs, and improve the overall customer experience, consequently improving your business revenues. ![]() With the right analytics, you can wield data like a sword to help you build a successful online store and fight the war that is online marketing. Metrics are crucial for every aspect of your business-especially your website. The term “big data” is no longer just a buzzword thrown around by sophisticated marketers.
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